Today, Chennai is celebrating its 375th anniversary. Just imagine! 375 glorious years of Chennai! Almost 4 wonderful centuries of a city that has grown in leaps and bounds….Not to mention that it has not outgrown its beautiful traditional culture. And therein, lies the charm of the city Madras now, Chennai that attracts people far and wide. Those living in Chennai will vouch for the wonderful flavour of the city – a unique combination of the ancient and the modern, the old and the new and still growing strong despite all challenges that any city faces in today’s fast moving world.
To celebrate this momentous day, the Madras based conglomerate, Murugappa Group have come out with a tribute song on the occasion of the 375th Anniversary of Madras. It has been shot across locations like Krishna Atluri Rao & Hotel Broadlands, Chamiers Cafe, Sharif Dance Company, Shelter beach resorts, ECR Sundari Silks, Grand Sweets and Snacks, Adyar, Kalakshetra, Vadapalani Murugan Temple, Kasi Vinayagam mess, Triplicane, Dreams Come True, Prince Plaza, Tanmay Thakker, Sindhuri S.
“PUDICHCHA CUTOUT, PUDIKKALENA GET OUT” the anthem for #Madras is here.
(Love it, get a cut out. If you don’t, just get out!)
Yasmin Ponapapa , the actress from the movie Aaranya Kaandam is the one introducing you to the charm of Chennai. She is spontaneous, careless carefree and dives into the pleasures of living in Chennai beautifully wanting you to do the same. Oblivious of passersby as she carries on her shoot, she is a pleasure to watch as we get to perceive the city through her eyes….
The concept is catchy and spontaneous… The Madras Song has been written and directed by Vijay Prabakaran while the music has been directed by Vishal Chandrashekhar. Lyricist Subu has given that Chennai angle and twist to the song while Shakthishree Gopalan has sung the song with ease. Cinematographers GVS Raju & Imran Ahmedh KR present the picture in the most aesthetic manner that appeals to the young and the old generations.
Executive Producer: Krishna Ramkumar ,Associate Director: Swathi Raghuraaman, Assistant Directors: Meera.Karthik, Keerthi Raju, Production Assistant:RM Ramesh kumar, Camera Assistant: Baskar, Post Production: Red Studio, Editor: Vijay Prabakaran and Colorist: Madan form rest of the Credits Team for THE MADRAS SONG.
The Logo Design is by Hakuhodo Percept, Chennai and the album has been produced by The Murugappa Group
The experience of a girl who is clearly not from Chennai who is stuck here for 3 days and who falls in love with Madras at the end of it is the essence of this lovely video .
A creative and heart felt tribute to the city that has welcomed so many people of diverse communities and cultures in its fold.
Do have a look at the video and enjoy the charm of beautiful, gracious and loving Chennai city.
HAPPY MADRAS DAY ALL!
So, we finally have it all. The black campaign, the intense marketing, the suspense in it all. And I almost missed it in my apprehension to know what it was all about. Many of my friends were intrigued as to what I was upto. What is it just a prank? Or, was I going to come up with something new in the market? A new review?
So, dear friends….
And finally, on the final day of revelation so to say, we discover the real product…..It is yes, you guessed it right. I know. I know, you can see the picture down!!!! It is a toothbrush…
So, what is so very different in this toothbrush from other toothbrushes? you might ask. Well, for one, the bristles of the toothbrush are not entirely white or multi-coloured. They are fully (yes, you guessed right!) Black! And, adding to this is (according to the company), the black bristles are infused with charcoal that helps remove plaque bacteria and can effortlessly reach tight spaces between teeth and along the gum line that other toothbrushes can’t.
So, now you have it all. A black toothbrush from a branded company that costs only Rs. 60. Quite affordable for a toothbrush that boasts of the qualities mentioned above…don’t you think?
And, what a marketing attitude in spreading the news about the slim, elegant and seductive Colgate toothbrush!!
A great way to promote a commercial product in the competitive market. It was great fun in trying to decipher what the actual product would be….
Even the sole black fish in my aquarium seemed to wonder #WHAT THE BLACK!!
Day 3 and there is another black box at my door again. I am just itching to open the box and find out what is there inside.
‘Day 3′ the box states and I open the box to find a :
So, is the final product going to be connected with something to eat or drink? I wonder.
Will it be some extraordinary kind of drink or maybe, a different kind of coffee?
#WHAT THE BLACK!
All I can do is just guess. Or, like they say, my guess is as good as yours. Or maybe, your guess could be even better. That’s why I suggest you put on your guessing hats and you can drop in some ideas in my inbox too so that I can be ready to expect something like you suggest.
Till then, we have to wait for Day4 which will be the day of revelation when we shall finally discover what it is going to be all about……
Until then, be good and keep guessing!
It was nearing late evening, and I had still not received the Day 2 surprise for #What The Black!
Gosh! Was not getting anything part of the surprise, I wondered. Finally, when we were preparing for an early go-to-sleep process, (locking the doors, switching off the lights, etc) the door bell rang!
Oh! Lord! Who was it at this hour in the night? Was something wrong somewhere? Grudgingly I unlatched the door and found a man with a black newspaper in hand asking for me. For once, I was like, What the *%$#.
Then, I realized that it was the Day 2 surprise of #WHAT THE BLACK!
Yes! A black newspaper. So, black was in town once again….
My son was already asleep. My husband was too tired to even register anything.
I found the whole process of reading a black newspaper intriguing…. Finally black was getting its due, I thought.
But, how was a black newspaper connected with #What The Black?
Yesterday, it was a black egg. Today, a black newspaper….. What would tomorrow bring?
No idea at all…. What do you think?
What kind of project is being launched in the market?
Is this going to be a hi-funda promotion marketing?
No idea. Just counting the days. Not my days silly. The days until I receive the final product which of course I shall share with you.
Till then, let’s just keep guessing, while others keep reading The Black Times…..Have to keep abreast of black sorry, current matters you see!
#WHAT THE BLACK is an activity that BlogAdda has innovatively come up with. Nothing less can be expected from a website that keeps striving to become more interesting and involving to bloggers and readers all over the world!
On Day1 on 3oth July 2014, I received a box late in the evening. A little black box that promised a lot with the black shade of the box hiding more than revealing any thing. Curious as I was about unwrapping it, I let it absorb the vibrations of my home while I freshened up.
And then, when I opened the little black ribbon I dipped my hand inside the mysterious black box to find an egg shaped dome. My son was really edgy now.Unknowingly to him, I too was curious.
What can it be?
Can I break the egg, he asked impatiently?
Is it a chocolate?
Is it a toy? Innumerable queries but no answers as of now. Except some guesses.
Yes! A Black Egg it was. And I wondered, #What the Black!!
WHAT DO YOU THINK? WHAT COULD IT BE?
The colour black has always intrigued me. More so for the fact that this beautiful shade hides within it innumerable other colours invisible to the naked eye. I realized this the moment I stepped into my teens and began experimenting with colours, dabbling in paint or trying out different coloured dresses. In fact, you will not believe it that when my mother and I went out shopping to Benares city (that’s where I come from) then, a black embroidered Benarasi silk saree with golden zaree on it is what caught my eye and I insisted on buying it despite my mother saying that ‘kaala shaadi ke liye shubh nahi hotha.” My mother bought the saree for me on the condition that I would not ‘stupidly’ wear it for my wedding or the reception.
About the 5 Black Things on my wishlist:
Third on my list is a black Persian Cat. Something about the cat is mysterious….https://c1.staticflickr.com/1/237/444466302_6b48d6c973.jpg
Fourth on my list is a black gown that I can carry off on my not-so-model-like figure with contrasting pearls to match as accessories.https://c2.staticflickr.com/8/7144/6429491821_627999b307_z.jpg
And finally, fifth on my list is to see a slimmer hubby dear in a smart black tuxedo.http://farm3.static.flickr.com/2916/14236094172_346db97690_m.jpg
Not much to ask from life… is it!!!
When I was approached to review a product of BABA Elaichi Sweetener I just jumped at the offer. The spontaneous reaction was more due to the fact that I had heard a lot about Baba products. Secondly, I had consumed and reviewed sweeteners in the past and wanted to know what was it that this new BABA Sweetener had to offer ‘joh kisi aur sweetener mei nahi!’ And thirdly, I have been aware of the popularity of BABA tobacco products and was wary of the new product that BABA had to offer….
The Click-Clack concept of opening the little round powerful box is enticing. I can vouch for this as my teenage son was enthusiastically wanting to open the box from the moment it arrived at my doorstep!
Quite unlike other sweeteners, just one elaichi (cardamom) piece is sufficient to freshen one’s mouth and the fresh taste lingers on for longer than expected when compared to many other sweetener products currently in the market. For a person like me who tends to pop in some saunf or elaichi in my mouth before leaving for work or for some social visit, the BABA Elaichi silver coated and saffron blended sweetener was a mouth freshening experience!
MOUTH FRESHENING CAPACITY:
Since the amount of elaichi required to freshen up one’s mouth is less, one tends to NOT over stuff – a drawback for many other sweetener products in the industry. Here, the taste is good and one does not pop in more than necessary. I liked that!
Hubby dear was pleased that there was something like this in the market.
Son was delighted not only because he liked the taste but also because I asked him to model for the review of the product, something that I never do for my product reviews. Now, isn’t that a great testimonial in itself?
So, go ahead and indulge yourself in this mouth freshening experience! I bet you will enjoy it!
Father’s Day was here last Sunday, and I read this prompt a few days later. Thought I would write something about two pictures of my dad which never fails to make me smile even today.
Ever protective of his darling daughter, he taught me to be bold and strong
while I was happy, ever bursting into a song!
The first man in my life,
in joy and strife!
It was from him that I learned to be courteous and polite.
Yes! I remember, it was he who taught me a letter to write.
Never denying me anything.
Colors, sketch pens or the cycle with a trrring, trrring!
I am ever close to your heart although I stay afar.
Now, the tree has bent a little.
The energy for life brittle.
But, your shade still protects me.
In its leaves, your love for me I can see.
Age may have weakened You.
But, as my hero I still see You!
Happy Father’s Day Today and Every Day!
For the Write Tribe Wednesday Prompt 9
Last night the tree in our colony uprooted.
With it innumerable leaves lost their lives
It is summer and they
were hoping to spread their wings
and bring into the comfort of their shade
big and small,
long and short,
humans and animals.
despite their pure resolve
they had to unwillingly
lay down their lives
for a man made development-
that runs below our building and the once upon a tree.
Is development worth the gruesome murder of a part of Ma Nature?
Now, I understand negative vibrations
and its dangerous side effects.
The drilling vibration below the beautiful tree destroyed it.
Now, we humans await….